It was an utter pleasure envisioning a brand in its digital representation. Coppetto Artisan Gelato, a dessert shop in Bandra, our client, loved the entire brand identity that we curated for them. When it comes to working out the brand identity for a brand, ideation needs to be on fire. The logo is the face of the brand that goes on to imprint on the audience’s mind and grows with brand recall value. We used the concept of three scoops for a perfect pictorial representation. The entire packaging then revolves around the color schemes, design templates, and fonts. You can check out the entire work step by step to gauge the length of our work.
Not yet Online? Stats: By the end of 2019, Internet users in India to reach 627 million
By every passing day, internet service providers are making the internet more and more accessible through convenient and cost-effective schemes. This has now seen a rise in the number of internet users in India. In fact, India is rapidly moving towards a cashless system of transaction where even local vendors are using online modes of payment. As far as the digital presence is considered, the consumer has now fallen into the habit of taking a look at the brand’s digital presence and then deciding whether or not to buy. This consumer behavior has therefore led to every brand’s efforts into maintaining a good digital presence. If you’re not online already, what’s stopping you?
Source: Economic Times
The Marketing Stunt A guy named Adam Pacitti, spent money on a billboard advertisement after he was tired of job hunting. In the state of last resort, he spent whatever he had left, on this advertisement as a marketing stunt in the hope of garnering attention. As goes with creative and out of the box ideas, he managed to get attention and ended up with a good job. He then went to put out another billboard with his first salary to thank everyone who helped him get the job. Well, that’s the power of marketing and moreover, with digital mediums, things catch on fire pretty quickly. Photos of this billboard were circulated on the internet and it became viral. That’s the power of digital reach through a digital medium.
Source: Marketing Mind